Overview
QR Dex captures geographic data every time someone scans one of your dynamic QR codes. This location information helps you understand which regions are engaging with your content, measure the effectiveness of physical QR code placements, and tailor future campaigns to the areas where your audience is most active.
How Location Data Works
When a person scans your QR code, their device sends a request through the QR Dex redirect server. During this redirect, the scanner's IP address is used to determine an approximate geographic location. QR Dex resolves the IP to a city and country using an IP geolocation database and then discards the raw IP address. This means you get useful regional data without collecting or storing personally identifiable information.
It is important to understand that IP-based geolocation provides an approximation rather than a precise pinpoint. The accuracy is generally reliable at the city level, but results can vary depending on the scanner's internet service provider, whether they are using a VPN, or whether they are on a mobile network that routes traffic through a distant gateway. Location data should be treated as a strong indicator of regional trends rather than an exact address.
Viewing Location Data
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Go to Analytics.
Log in to QR Dex and click Analytics in the main navigation.
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Select a QR code.
Click on the QR code you want to examine. The detail view loads all available analytics for that code.
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View the location breakdown.
Scroll to the location section to see a ranked list of cities and countries where scans originated. The data is sorted by scan volume so the most active regions appear at the top.
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Filter by date range.
Use the date picker to narrow the location data to a specific time period. This is helpful when comparing performance before and after a campaign launch or a new physical placement.
Practical Use Cases
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Measuring physical placement effectiveness.
If you place QR codes on posters, flyers, or product packaging in specific cities, location data tells you whether scans are coming from those target areas or if the materials have reached other regions organically.
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Planning regional campaigns.
Identify which cities or countries show the highest engagement and focus your marketing budget on those areas. Conversely, spot underperforming regions and adjust your strategy to increase visibility there.
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Understanding audience distribution.
For businesses that operate in multiple markets, location data reveals which regions are most interested in your products or services, helping you prioritize localization efforts and regional support.
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Comparing event performance.
If you distribute QR codes at trade shows, conferences, or retail locations in different cities, location analytics let you compare engagement levels across events and venues.
Important Notes
Location tracking is available only for dynamic QR codes on paid plans. Static QR codes do not pass through the QR Dex redirect server, so no geographic data is captured. If location insights are important to your workflow, make sure to create your codes as dynamic and confirm that your plan includes analytics access.